Online business is being preferred over the traditional ones by the modern entrepreneurs due its easy & fast accessibility. Though preferred over the traditional ones, online business needs to be promoted. Through search engine optimization, your website which is a launch pad of your business & its products & services, is updated & optimized. Out of the many web promotion tools, blogs are a dynamic source of web promotion. They are online diaries in the form of website comprising of text, photographs etc. It is like any other web marketing tool like press release, newsletter etc. Apart from being search engine friendly, blogs are considered to be the cheapest marketing tool. They increase the search engine visibility of your website thus driving the traffic to your site. Blogs therefore play a vital role in search engine optimization.
1. Benefits of Blogs:
* It is simple to update & maintain a blog.
* They are a cost effective way to higher search engine ranking, sale of product & services.
* They serve the purpose of online newspaper for the readers.
* Keyword & back links rich content serve as a powerful search engine optimization tool.
* Blogs help in building online communities.
2. Techniques for optimizing the Blog:
* Off site techniques- It involves optimizing your website with factors outside the website. One such important factor is the inbound links. They not just improve the search engine ranking of your website but also generate quality traffic to your site. The back links which are related to the topic, include relevant keywords & are from top ranked sites are considered to be good quality links. These links could be generated to your website by writing quality content, by directory submission & by informing appropriate bloggers about your content.
* On site techniques- Are the modifications which you do within the blog to enhance the search engine ranking of your website. Techniques like keyword rich content emphasize on including targeted keywords in the content in a strategic way & at the same time avoiding keyword stuffing. Others include site design which should be simple, well coded and laid out to have higher search engine ranking. Moreover content duplication should be avoided & exclusivity should be maintained. Also regularly updating your website helps the search engine to send crawlers to index your site, that too at the earliest. An unique domain name & search engine submission of your site would increase the ranking of your site.
About the Author
BrainPulse SEO India is one of the leading Professional SEO Company from India, serving clients from the world over effectively.
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